Overview
Virstack LLC was launching Virstack AI (voice + messaging agents) for the U.S. market. They needed a light-themed, conversion-focused website that clearly spoke to Healthcare, Real Estate, and related verticals. I designed it in Figma and built it in Webflow from scratch.
I started by conducting deep industry and user research—analyzing how competitors communicate AI technology to decision-makers in healthcare and real estate. This research helped me define both user goals and business goals, ensuring the final design aligned with how users think and what the business needed to achieve.
My Role
- UX research, sitemap, and content strategy aligned with user and business goals
- Figma UI/UX + reusable design system
- Custom mascot (VirBot) illustration
- Webflow build (responsive, CMS, SEO)
- Interactions & micro-animations focused on improving UX flow
Process
- Discovery & Research – I conducted in-depth analysis of AI communication platforms, identified audience pain points, and clarified business KPIs (lead generation, credibility, clarity).
- UX Strategy – I defined clear navigation, CTAs, and content hierarchy optimized for user flow and conversions.
- Design (Figma) – I created a clean, light visual system with soft gradients, accessible typography, and industry-specific modules.
- Development (Webflow) – I built a pixel-perfect, fully responsive site with CMS, smooth scroll reveals, and semantic SEO.
Key Features
- Industry landing pages (Healthcare, Real Estate, Auto, Restaurants) with tailored messaging
- Research-driven UX architecture improving comprehension and engagement
- Custom mascot-led brand visuals to humanize the AI
- CMS-ready architecture for scalability
- Subtle hero & CTA animations improving interaction feedback
- Fast load & accessible structure
Outcome
A research-driven, user-centric, and conversion-ready website that positioned Virstack as a credible AI provider. The structure reflected real user behavior and business priorities, leading to a more intuitive browsing experience and higher engagement.
The same design principles were later applied to enhance the AI Agent Dashboard UX.
Tech Stack
- Figma
- Webflow
- Illustrator
- Lottie
- Google Fonts