Overview
CareNest is an all-in-one management platform for Adult Day Care and Transportation (NEMT) providers. The client approached me to completely redesign their website and rebuild it in WordPress using Elementor, aiming for a modern, conversion-focused, and SEO-optimized experience.
The primary goal was to position CareNest as a top-ranking authority for keywords like “Best Adult Day Care Software.” I focused on combining strong content structure, industry-aligned UX, and SEO-focused design to boost organic visibility and conversions.
Goals & Challenges
- Redesign an outdated site into a clean, modern experience.
- Align the interface with the two main product pillars: Adult Day Care and Transportation Software.
- Improve SEO ranking and organic traffic.
- Enhance lead generation by integrating Calendly for demo scheduling.
- Establish stronger brand positioning in a competitive healthcare software market.
My Role
- UX Research & Strategy: Identified both user goals and business objectives through competitor benchmarking and stakeholder discussions.
- UI/UX Design in Figma: Designed an intuitive interface emphasizing accessibility, clarity, and trust.
- WordPress + Elementor Development: Built a fully responsive site with custom sections and dynamic templates.
- SEO & Performance Optimization: Improved load speed, metadata, and structure for better search visibility.
- Calendly Integration: Streamlined demo booking for conversion tracking.
Process
- Discovery & Planning – Defined the sitemap, user journey, and SEO content structure.
- UX Wireframes & Research – Created flowcharts and layout wireframes focusing on engagement and scannability.
- UI Design (Figma) – Designed clean, accessible layouts with subtle gradients, medical color cues, and trust-based iconography.
- Development (WordPress + Elementor) – Rebuilt every page using custom Elementor widgets for flexibility and scalability.
- SEO & Launch – Optimized speed, added alt text, schema, and internal links to strengthen ranking potential.
Key Features
- Distinct sections for Adult Day Care and Transportation Software.
- SEO-focused content structure using long-form layouts and relevant keywords.
- Improved UX through research-backed navigation and strong visual hierarchy.
- Integrated Calendly for seamless demo booking.
- Optimized for performance, achieving faster load times and improved Core Web Vitals.
Outcome
The redesign resulted in a faster, more engaging, and higher-ranking website. CareNest gained stronger brand positioning, higher keyword visibility, and better conversion rates from demo requests.
The success of this project led to an additional collaboration with the client on their next software project.
Tech Stack
- Figma
- WordPress
- Elementor
- Yoast SEO
- Google Analytics
- Calendly